CBH Care Rebranding

PROJECT OVERVIEW

Trillion worked with CBH Care to revitalize their mental health branding as the organization transitioned to a new Executive Director and celebrated their 50th year anniversary. Trillion conducted a 2-day branding workshop with the organization’s leadership that assessed the current state of the mental health branding, developed a SWOT analysis, and began to form a new positioning for the organization. Trillion then interviewed internal and external stakeholders to test positioning statements and logo directions.

Trillion then led the organization through a comprehensive rebranding and name change. We developed a visual identity with a focus on the quality and compassion that distinguish CBH Care’s services. A bright, expansive palette reflects their vast range of programs and services. Large, bold messaging communicates CBH Care’s values and merits in a way that is approachable and digestible. Another key tenet of the identity is access—we worked to develop components of the identity that could communicate beyond language. Our solution was a custom icon set, one that expresses a sense of progress and movement, and also ties in to the fresh new logo.