The Tech Interactive End of Year Appeal
Monmouth Arts – Integrated Marketing Strategy
Arts Projects
The team at Trillion are experts in design for the arts. Our team helps marketing and development professionals at arts organizations and institutions produce fundraising and marketing materials for their constituents. Preview some of our design for the arts examples and learn more about each project.
Graphic Design for Arts Organizations Examples:
Designing a High-Impact Anniversary Gala Invitation for Donor EngagementThe challenge was creating an anniversary event invitation that immediately captured attention and conveyed the significance of a milestone celebration. The invitation needed to stand out to donors and prospective attendees while setting the tone for an exclusive, multi-day Hollywood experience.The Moving Picture Institute is a production company and talent incubator that creates films designed to entertain, inspire, and educate audiences through stories centered on human freedom. The anniversary celebration, titled "An Exclusive Hollywood Experience," included a master class in filmmaking, a tour of Paramount Studios, and an evening gala hosted on the Fox Studio lot.Anniversary Event Invitation Design and Premium Print ProductionTrillion created a square, translucent red outer envelope that revealed elements of the invitation while framing a custom addressee label and a gold seal embossed with the Moving Picture Institute monogram.The invitation design drew inspiration from classic Hollywood glamour, featuring a green palm motif contrasted with bold red accents. Typography, matte soft-touch coating, and raised gold polymer detailing added texture and visual impact. A coordinating sponsorship insert, registration card, and return envelope completed the package, ensuring guests could respond by mail or online while maintaining a cohesive presentation.
Moving Picture Institute 20th Anniversary Celebration Gala Event BrandingEvent Branding, Invitations, Print Mailing Design
The Challenge: A Brochure That Turns Patrons Into SubscribersA season acquisition brochure needed to showcase upcoming productions, describe the benefits of becoming a donor member, and explain pricing and seating options clearly enough to convert subscriptions and renewals.Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion on its brochure for the 2024-2025 season.The Solution: Full-Bleed Show Spreads and Easy-to-Read PricingTrillion built on the previous season's look while introducing fresh elements to herald the new lineup. Trillion designed seamless, full-bleed show spreads that highlight the key art and unique qualities of each production, devoted a full spread to membership benefits, and created pricing and seating charts that compare subscription levels in an attractive, easy-to-understand format. A detachable reply card made subscription purchase or renewal simple.
Theatre Under the Stars Acquisition BrochureBrochure
The Challenge: More Ticket Sales From Smarter AdvertisingThe theater wanted to increase ticket sales and build awareness among travelers and vacationers in the area, after earlier DIY advertising fell short. Trillion was brought in to deliver better results across its full slate of mainstage productions.Sierra Repertory Theatre is an award-winning professional arts organization operating two theaters in California's Gold Country and serving 45,000 patrons each year.The Solution: Campaigns for Every Mainstage ShowTrillion developed a digital campaign for each of the eight mainstage shows, handling planning, design, copywriting, placement, and optimization across Google Display and Meta platforms. Each show's ads ran on its key art for four weeks before opening, then shifted to production photos and video once the show opened, with all metrics tracked and adjusted to maximize effectiveness.ResultsSierra Repertory Theatre saw a 38% increase in sales year over year, its highest ticket sales ever, and a 70% increase in group bookings. For Elvis: The Musical, nearly 50% of tickets sold before opening and the run sold out completely with more than two weeks remaining, a first for the theater.
Digital Advertising Campaigns for Sierra Repertory TheatreMarketing
Filling Seats for a Theatre With More Than 30 Shows a YearMusic Mountain Theatre produces more than 30 shows a year along with special events and workshops, but its loyal patrons were aging and many evening productions were not selling out. The challenge was to reach new, younger audiences and grow ticket sales, group sales, and annual subscriptions.Music Mountain Theatre is a Lambertville, New Jersey community theatre that stages live productions, special events, and workshops for local and regional audiences.A Three-Part, Audience-Driven Marketing StrategyTrillion crafted and executed a three-part strategy for the theatre. First, Trillion modernized the branding for the mainstage productions, carrying a more dynamic look across the website, social media, email, and digital ads. Second, Trillion ran hyperlocal Instagram and Facebook ads aimed at younger audiences nearby, supported by billboards and local events. Third, Trillion used deep discounts and a free-ticket giveaway to bring new audiences through the door, then followed up with emails about future shows and special events.ResultsThe strategy drove significant results for Music Mountain Theatre: a 34% year-over-year increase in ticket revenue, a 64% increase in Instagram followers (most aged 35 to 54), and 303,000 clicks to the MMT website from the targeted audience.
Music Mountain Theatre Strategic MarketingAdvertisement, Marketing
Elevating the Look of a New SeasonA musical theatre company wanted to elevate the look of its new season across every show and marketing channel. The work called for original key art that could carry individual productions and the season as a whole.Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion to elevate the look of its new season.Key Art for Three ProductionsTrillion created original key art for three TUTS-produced musicals, Cinderella, Newsies, and Sweeney Todd, used across all digital and print marketing for the shows and the season. Working from the creative team's artistic vision, Trillion moved through concept sketches, illustration, title design, and final artwork, then defined the look-and-feel of the season's marketing and served as interim creative director. To support the internal team, Trillion developed templates for email blasts, social media posts, website imagery, and more.
Theatre Under The Stars Season BrandingBranding, Email, Illustration, Print Mailing Design
The Challenge: Turning a Website Into a Ticket-Selling EngineA professional theater wanted a stronger design aesthetic, content presented in ways that inspire ticket sales, and streamlined administrative tasks.Since 1965, Titusville Playhouse has provided professional entertainment on Florida's Space Coast, producing over 15 shows a year across a 282-seat theater and a 300-seat open-air pavilion.The Solution: A Refreshed Brand, Site, and Ticketing ExperienceTrillion improved the design aesthetic and presented content in new ways to inspire ticket sales, then integrated the site with the Tessitura TNEW platform for seamless purchases and the Prospect2 email marketing platform. Trillion added automated processes like scheduled show publishing and expiration, site-wide notices for emergency closures, and quick logins for e-tickets at the door. Trillion also created the refreshed brand identity, logo, animated email signature, stationery, and email marketing templates.ResultsIn the weeks following the launch of the new website, ticket sales increased by over 150%.
Titusville Playhouse Branding & Website DesignBranding, Website
The Challenge: An outdated site that strained ticketing and user experienceA performing arts organization needed a website that made everything from buying show tickets to exploring education programs intuitive across mobile and desktop. The redesign also had to mesh cleanly with existing IT and Tessitura ticketing systems.The 5th Avenue Theatre, located in Seattle, Washington, is one of the nation's premier incubators for new musical theatre.A discovery-led website design built for mobile and ticketingTrillion began with a full discovery exercise, auditing the previous website, reviewing Google Analytics and traffic, and interviewing each major department to define what the new site needed to do. Trillion then designed a mobile-friendly experience using the theatre's redesigned brand assets, showcasing large, dramatic photography and striking angles, and worked alongside the marketing director, IT team, and a Tessitura integration specialist to ensure the UX and design recommendations fit their ticketing systems.
5th Avenue Theatre Website DesignWebsite
The Challenge: One Look That Works EverywhereA theatrical production needs a single visual idea strong enough to carry across every medium, from posters to digital displays. Trillion was asked to create the key art and title treatment for Rodgers and Hammerstein's Cinderella so the show would feel unmistakable wherever audiences encountered it.Paper Mill Playhouse is a Tony Award-winning nonprofit theater in Millburn, NJ, and a returning Trillion client.The Solution: Key Art and Title TreatmentTrillion created brightly colored key art and a title treatment with dimension and plenty of sparkle, carefully controlling the width of the letterforms to maximize impact while keeping the word Cinderella compact. The art was applied across print, web, digital advertising, out-of-home, social media, television commercials, apparel, gobo lighting, and digital displays at the theater.
Paper Mill Playhouse Cinderella Key Art DesignBranding, Signage