Arts Projects

The team at Trillion are experts in design for the arts. Our team helps marketing and development professionals at arts organizations and institutions produce fundraising and marketing materials for their constituents. Preview some of our design for the arts examples and learn more about each project.

Graphic Design for Arts Organizations Examples:

Impact Report Design Regional Theater
Showing a Decade of Community ImpactAs nonprofit annual reports evolve into impact reports, this regional theater wanted to show its community impact over the last decade to the donors and supporters it relies on. The challenge was telling that story in a format easy to handle, distribute and extend online.Paper Mill Playhouse is a regional theater that depends heavily on donors and supporters to sustain its work.One Story, in Print and on the WebTrillion designed Paper Mill's first impact report, The State of the Theater, as a horizontal 9x6 printed brochure that eases handling and distribution while reducing printing costs. Infographics and photography help the theater's fundraising, development and leadership teams tell its story. Trillion also translated the report into a responsive, scrolling page on the organization's website, giving it a home and landing page for further digital marketing.
Paper Mill Playhouse State of the Theater Impact Report DesignAnnual Report
Fundraising Event Invitation Design
Designing an Invitation Worthy of a Signature GalaA nonprofit's most important fundraising event of the year needs an invitation that feels as special as the evening itself. The package has to signal elegance, build excitement, and motivate dedicated supporters to attend.Every year, Paper Mill Playhouse's most dedicated supporters and fans flock to its Gala, the Tony Award-winning theater's most important fundraising event celebrating its mission and its achievements past, present, and future.An Elegant, Modern Invitation PackageTrillion paired Pantone's color of the year, Living Coral, with a vibrant reflex blue and timeless gold foil stamping, and featured an elegant script for the event branding. The invitation package was printed with a custom die cut and an asymmetrical trifold. The Gala sold out again, and the funds donated allow Paper Mill Playhouse to continue its important work and enrichment for the metropolitan community.
Paper Mill Playhouse Gala Fundraising Event BrandingEvent Branding, Invitations
Arts Organization Annual Appeal Brochure
Fundraising Without a Front DoorWith no physical location, no ticket sales and no facilities revenue, this arts nonprofit depends on its annual appeal more than most institutions. The challenge was creating a mailing memorable enough to carry an outsized share of the fundraising calendar.Public Art Fund is a New York City arts not-for-profit that mounts free exhibitions of art within the urban environment.An Appeal Format as Striking as the ArtTrillion created a new annual appeal format built around a folding brochure that highlights the year's exhibitions, paired with a reply card and envelope. The standout piece is a fully wrapped marbled envelope mirroring Tauba Auerbach's Flow Separation, designed to capture donors' attention the moment it arrives.
Public Art Fund End of Year AppealBrochure, Fundraising Campaign, Print Mailing Design
Entertainment Agency Website Design Homepage
The Challenge: Showcasing an elite roster of talent onlineAn agency representing an elite class of artists, speakers, and specialty entertainment groups needed a website that highlighted each performer's unique talent. The platform also had to help market those services to the event planning community.Concept Artists exclusively represents an elite class of artists, speakers, and specialty entertainment groups bookable for private meetings and events.An SEO-built platform with a landing page for every artistTrillion redesigned and developed the website to highlight each artist's talent through a combination of video, photography, and downloadable resources. Built with search engine optimization in mind, every artist has a unique landing page that markets their services to event planners, giving the staff a robust, easy-to-use platform for a growing roster.
Concept Artists Entertainment Agency Website RedesignWebsite
Fundraising Gala Event Branding Invitation Design
Capturing a Signature Fundraiser in PrintThe most important fundraising event of the year deserves branding and an invitation that reflect how extraordinary it is. The pieces have to feel elevated and help the gala sell out and exceed its fundraising goal.For Paper Mill Playhouse, the annual gala is the most important fundraising event of the year, ensuring the Tony Award-winning theater can continue the artistic, education, and outreach programs that enrich the lives of thousands of New Jersey residents.Gold, Black, and Springtime PinkTrillion designed the gala's visual brand in gold and black with a touch of springtime pink. For the save-the-date postcard and the gala invitation, Trillion combined conventional offset printing with gold foil stamping and a spot UV to create a reflection of the extraordinary event. Trillion also designed numerous digital assets to promote the gala, including digital signage and internet graphics.
Paper Mill Playhouse Gala Branding & Invitation DesignEvent Branding, Invitations
Musical School Branding Design Agency
Rebranding a Growing Music SchoolSuccess and expansion often mean a brand needs to grow up with the business. So i Heard Music was ready to open additional locations and needed a refreshed brand and website to support that growth. The challenge was to capture its fun, tech-savvy teaching style in a cohesive identity.So i Heard Music is a Millburn, NJ music school that teaches kids through technology and a cool-factor curriculum.Brand Strategy and a Redesigned WebsiteTrillion interviewed staff, parents, and students to get a clear perspective on So i Heard Music, then defined the brand strategy, language, and messaging. Trillion created a new logo, visual identity, photography, and website that support the school's fun, cool, and tech-savvy vibe. The redesign included an integrated trial lesson sign-up that makes registration and payment effortless and automated.
So i Heard Music’s Rebrand & Website RedesignBranding, Website
Theater Brochure Design Mailer The Outsider Artwork
Turning a Season Lineup Into Subscriber SalesPromoting a full season of shows means giving loyal patrons a reason to commit before single tickets go on sale. The season ticket brochure has to carry the lineup, convey the theater's reputation, and open subscriptions ahead of the general public.Paper Mill Playhouse, a Tony Award-winning regional theater, turned to Trillion once again as its subscriber brochure design partner for a series of self-mailer brochures promoting the season lineup.A Tactile Self-Mailer Built to Sell the SeasonTrillion designed the look and feel of the brochures and moved to a satin-coated, more tactile paper. The copy paired promotional language about the Tony Award-winning regional theater with creative descriptions of each scheduled show, presented subscriber benefits, and let season tickets be purchased ahead of individual tickets. The promotional mail panel helped kick off sales of the new season.
Paper Mill Playhouse Season Ticket Brochure DesignBrochure, Illustration, Marketing, Print Mailing Design
Trillion Paper Mill Playhouse Homepage
The Challenge: A Website Built to Sell Tickets and Simplify AdminA high-volume regional theater needed a website that streamlined ticket sales, made class sorting and registration easier, and simplified day-to-day administration.Paper Mill Playhouse is a Tony Award-winning regional theater with ticketing, class programming, and fundraising all running through its site.A Custom WordPress Solution for Tickets, Classes, and SponsorsTrillion began with a discovery exercise to reveal past website traffic, key user groups, and peer organizations, then built a customized WordPress solution. It included a custom interactive calendar for kids, teen, adult, and summer programming classes, integration with a third-party ticketing platform, a sponsorship acknowledgment system for the fundraising team, customized subscription and membership sales with WooCommerce, site-wide notifications for closures such as inclement weather, and support for Google and Facebook ad pixel tracking.
Paper Mill Playhouse Website RedesignWebsite
Theater company branding and poster design
Branding a Full Season of ShowsA theater's marketing team needs consistent creative direction and distinct branding for every show in a season. That means building a visual identity for each production and managing the marketing, advertising, and direct response materials that promote it.When Paper Mill Playhouse was searching for a creative director for its theater marketing department, it hired Trillion to provide ongoing creative direction and graphic design support, starting with the 2015-2016 season.Show Identities and a Full Suite of MaterialsTrillion created the visual identity for each show in the season, including A Christmas Story the Musical, The Bandstand, West Side Story, and Pump Boys and Dinettes. Trillion handled the creation and management of the materials that promote the shows, including identity design, postcards, posters, out-of-home signage, static and animated web banner ads, brochures, custom illustrations, promotional materials, and video graphics.
Paper Mill Playhouse Theater Poster Design & Show BrandingAdvertisement, Branding, Illustration