PROJECT OVERVIEW

The Rye, New York YMCA had a bold vision: to renovate its existing space and open up a second facility to expand its impact in the community. Rye YMCA hired Trillion to brand their capital campaign “Growing Stronger Together.” Working within the YMCA brand guidelines that so many YMCAs around the country follow, Trillion developed a campaign lockup and case for support brochure. Utilizing a unique square format, the brochure succinctly communicated the need for donations and how the campaign can impact the community. The brochure featured a pocket folder to add inserts that were matched with donors’ interests, as well as more information on naming opportunities and giving levels.

RESULTS

Rye YMCA achieved its fundraising goal of $1M. It rehabilitated its existing facility and added a new location.

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