Branding a Capital Campaign to Expand Community Impact

The core challenge was supporting a capital campaign that would fund both the renovation of an existing facility and the opening of a second location. The campaign needed branding and fundraising materials that clearly communicated the purpose of the initiative and how donor support would expand programs and services for the local community.

The YMCA partnered with Trillion to brand its “Growing Stronger Together” capital campaign. Working within established YMCA brand guidelines, Trillion developed a campaign lockup and case for support materials that aligned with the broader YMCA identity while giving the local campaign a distinct presence.

Campaign Identity and Case for Support Brochure Design

Trillion designed a campaign logo and case for support brochure that clearly conveyed the need for donations and the impact of the campaign. A unique square brochure format helped the piece stand out while keeping messaging focused and easy to navigate.

The brochure included a pocket folder that allowed for customized inserts matched to donor interests, along with additional information on naming opportunities and giving levels.

Fundraising Outcomes and Facility Expansion

The “Growing Stronger Together” campaign successfully reached its $1 million fundraising goal, enabling the YMCA to rehabilitate its existing facility and open a new location.