The Challenge: A Brand Ready for a New Era

As the organization welcomed a new Executive Director and marked its 50th anniversary, it needed a brand that reflected where it was headed. Trillion was asked to assess the existing mental health branding and lead a comprehensive rebrand and name change.

CBH Care is a mental health organization that was marking its 50th anniversary and a leadership transition when it turned to Trillion for a rebrand.

The Solution: Workshop-Led Rebrand and Name Change

Trillion ran a two-day branding workshop with leadership to assess the current brand, build a SWOT analysis, and shape new positioning, then interviewed internal and external stakeholders to test positioning statements and logo directions. Trillion developed a visual identity centered on quality and compassion, with a bright, expansive palette, bold and approachable messaging, and a custom icon set designed to communicate beyond language.