NDD 20th Anniversary Concert Event Branding

PROJECT OVERVIEW

Newark Downtown District, located in the heart of Newark, NJ, is dedicated to revitalizing downtown Newark by improving the economic viability of the central business district. To celebrate their 20th anniversary, Newark Downtown District planned an impressive outdoor concert with performances from The Commodores, Eric Benét, and other musicians. The event also boasted a night of entertainment and food from beloved Newark businesses.

Trillion designed an event branding system for the 20th Anniversary concert. Using the established Newark Downtown District yellow, black, and bold typography, Trillion designed an event branding look-and-feel. The event branding was applied to a VIP invitation design, billboard, social media assets for Facebook and Instagram, emails to spread the word, and day-of signage.