
Fundraising Without a Front DoorWith no physical location, no ticket sales and no facilities revenue, this arts nonprofit depends on its annual appeal more than most institutions. The challenge was creating a mailing memorable enough to carry an outsized share of the fundraising calendar.Public Art Fund is a New York City arts not-for-profit that mounts free exhibitions of art within the urban environment.An Appeal Format as Striking as the ArtTrillion created a new annual appeal format built around a folding brochure that highlights the year's exhibitions, paired with a reply card and envelope. The standout piece is a fully wrapped marbled envelope mirroring Tauba Auerbach's Flow Separation, designed to capture donors' attention the moment it arrives.
Public Art Fund End of Year AppealBrochure, Fundraising Campaign, Print Mailing Design
The Tech Interactive End of Year Appeal






