Not for Profit & Government Projects

The team at Trillion are experts in design for the not for profit sector. Our team helps development and advancement departments design and produce compelling marketing and fundraising materials including annual appeals, annual reports, capital campaign materials, logos, websites and other marketing materials. Preview some of our design for the not for profit industry and learn more about each project.

Graphic Design for the Not For Profit & Government Examples:

Brochure design for a dog rescue not for profit capital campaign, interior spread.
The Challenge: Funding a New FacilityBuilding a dedicated facility takes a campaign identity and a brochure that make the case compelling enough to inspire donations. The materials needed to tell the organization's story and rally support for a $2.5 million Phase 1 effort.Home for Good Dog Rescue is a 100% foster-based dog rescue organization that planned a roughly 10,000-square-foot canine wellness center called Almost Home.The Solution: Campaign Identity and BrochureHome for Good Dog Rescue asked Trillion to create a capital campaign identity and brochure design for the new wellness center. Trillion included infographic design, charts, graphs, and compelling imagery to tell the organization's story and inspire constituents to donate to the cause and the Phase 1 effort.ResultsThe capital campaign kick-off event raised nearly $400,000 in a single evening and hosted 150 attendees.
Almost Home Nonprofit Capital Campaign DesignBrochure, Capital Campaign
non profit invitation design NJ
The Challenge: Growing a Fundraiser's ReachA nonprofit fundraiser needed event branding that would boost attendance and giving. The look and feel had to carry from save-the-date through invitation to web and email.Family Promise, a nonprofit working to help homeless and low-income families achieve sustainable independence, hired Trillion as its event branding partner for the Fall Fling fundraiser.Our Solution: A Tactile, Cohesive Event IdentityTrillion created the look and feel for the event, including a save-the-date postcard, invitation, and web and email graphics. For the invitation, Trillion used a soft-touch coating for a tactile feel that rewarded recipients the moment they interacted with it.ResultsThe branding worked. The event enjoyed a 45% increase in attendance over the previous year, before Trillion became involved, and the Fall Fling event raised nearly $275,000.
Family Promise Fall Fling Gala InvitationEvent Branding, Invitations
YMCA 1891 gala event invitation branding NJ
The Challenge: A Bigger Gala on a Smaller BudgetA gala has to outdo last year's event even when budget is a real constraint. The goal was to elevate the evening while managing costs across every piece of event design and production.The YMCA of Montclair chose Trillion as its gala event design company to handle branding and production for the 1891 Gala.The Solution: Cost-Smart Branding Across the EventTrillion managed the entire event branding and production of the invitations, posters, program, and venue signage to help reduce costs for the YMCA of Montclair. One of the biggest cost-saving proposals was to use additional color palettes within the YMCA brand guidelines for future years. That approach simplifies subsequent galas and saves significant time and money on graphic design services.ResultsThe gala drew the largest attendance in its history, increased fundraising by 12% over the previous year, set a record for funds raised during the event, and increased the number of event sponsors.
YMCA 1891 Gala BrandingEvent Branding, Invitations
YMCA stewardship direct mail NJ
Stewardship Direct Mail That Shows ImpactThe Madison Area YMCA needed to spread the word about the previous year's stewardship efforts in a way that felt impactful and different. The piece had to reach constituents, members, and community residents and show clearly how their support made a difference.The Madison Area YMCA is a nonprofit based in Madison, NJ.A Personalized, Oversized Self-MailerTrillion designed a personalized, oversized self-mailer that explained how funds were allocated across the YMCA and its programs. Depending on each recipient's connection to the organization, relevant information was lasered onto a pre-printed shell, including their name, a tailored letter, and a testimonial. Parents of a child in the childhood development center, for example, received a letter and testimonial focused on the children's center.RecognitionThe direct mail design received a GD USA American Health + Wellness Design Award.
YMCA Stewardship Direct Mail CampaignFundraising Campaign, Print Mailing Design
Education Private School Fundraiser Poster
Building a Memorable Look for an Annual FundWhen the fundraising board refocused its message around the school's guiding 4C's, Critical Thinking, Courage, Creativity, and Citizenship, it needed a memorable look for The Fund for LREI that could carry across a range of materials.Little Red School House and Elisabeth Irwin High School (LREI) is a New York City independent school guided by its 4C's: critical thinking, courage, creativity, and citizenship.Annual Fund Identity and Campaign MaterialsTrillion developed a suite of icons representing each of the 4C's and created materials focused on one or all of them, including postcard mailers, posters, stickers, bookmarks, stationery, and a business reply envelope.
LREI Annual Fund CampaignBranding, Brochure, Fundraising Campaign, Print Mailing Design
Theater company branding and poster design
Branding a Full Season of ShowsA theater's marketing team needs consistent creative direction and distinct branding for every show in a season. That means building a visual identity for each production and managing the marketing, advertising, and direct response materials that promote it.When Paper Mill Playhouse was searching for a creative director for its theater marketing department, it hired Trillion to provide ongoing creative direction and graphic design support, starting with the 2015-2016 season.Show Identities and a Full Suite of MaterialsTrillion created the visual identity for each show in the season, including A Christmas Story the Musical, The Bandstand, West Side Story, and Pump Boys and Dinettes. Trillion handled the creation and management of the materials that promote the shows, including identity design, postcards, posters, out-of-home signage, static and animated web banner ads, brochures, custom illustrations, promotional materials, and video graphics.
Paper Mill Playhouse Theater Poster Design & Show BrandingAdvertisement, Branding, Illustration
Taking a Membership Appeal Program to the Next LevelA trail stewardship nonprofit determined that a more substantial marketing effort was in order to attract new members and keep pace with an ever-lengthening list of new trails. The goal was to take the membership drive to the next level and stand out from the clutter that fills supporters' mailboxes.Since 1920, the New York-New Jersey Trail Conference has partnered with local and regional parks to create, protect, and promote a network of over 2,000 miles of public trails across the New York-New Jersey metropolitan region.Appeal Mailings Built to Get OpenedTrillion built a program that established the important role the Trail Conference plays in the lives of outdoor enthusiasts in the region and tied in key benefits that help the organization stand out from the clutter. The annual appeals, sent several times a year, feature full-color engaging envelopes that have significantly raised opened rates, an added-value insert, and a personalized appeal letter and reply card. Trillion designs, prints, and manages the mailings of each appeal.
New York-New Jersey Trail Conference Appeal MailingPrint Mailing Design
Custom illustrators in NJ: Illustration showing a website designer and website developer
Bringing Ideas to Life With Custom IllustrationA distinctive illustration can set a campaign, editorial feature, product launch, or blog post apart. Trillion creates custom, stylized illustrations made for the project at hand.Trillion's custom illustrators have created stylized artwork for the agency's own blog posts, among other projects.Stylized Artwork Made for Your ProjectTrillion's illustrators create beautifully stylized illustrations for campaigns, editorial features, product launches, and blog posts. A few favorites have appeared on Trillion's own blog.
Custom IllustrationIllustration
The Challenge: A Catalog Without Brand FocusA catalog of outdoor recreation maps was suffering from inconsistent design and a lack of brand focus, doing little to promote the organization behind it or stand out on retail shelves.The New York-New Jersey Trail Conference, a leader in trail blazing, land conservation, and advocacy since 1920, maintains a map catalog covering the greater New York City metropolitan area and over 2,000 miles of trails.A Dynamic Branding System Across 29 MapsTrillion analyzed a library of 29 maps with wide-ranging styles and developed a dynamic system that branded them consistently across every shape and size. Trillion then implemented the branding across the complete product line, giving it a recognizable retail shelf presence for hikers and outdoor enthusiasts throughout the region.ResultsSales increased as soon as the new map sets hit the shelves and continued to climb as more sets were published, growing year to year anywhere from 10% to 34%. Shifting to a digital platform let the maps be updated more frequently, making them the most accurate available and driving repeat purchases from hikers.
New York-New Jersey Trail Conference Map Set Product Line RedesignBrochure