Not for Profit & Government Projects

The team at Trillion are experts in design for the not for profit sector. Our team helps development and advancement departments design and produce compelling marketing and fundraising materials including annual appeals, annual reports, capital campaign materials, logos, websites and other marketing materials. Preview some of our design for the not for profit industry and learn more about each project.

Graphic Design for the Not For Profit & Government Examples:

An example of a regional high school appeal mailing
A Self-Mailer That Inspires DonorsFor its annual appeal, Union Catholic's development team wanted donors to be inspired by the range of possibilities their gifts create for students. The piece needed to feel streamlined and uplifting while making it easy for recipients to respond.Union Catholic is a private regional high school in New Jersey.A Streamlined Self-Mailer AppealUsing the school's established colors and branding, Trillion designed a streamlined self-mailer that showcased students and the campus in a way that evoked momentum and potential. Trillion tipped in a remittance envelope and included a QR code, URL, and telephone number, all printed on the personalized mailer.
Union Catholic Private High School Self-Mailer AppealFundraising Campaign, Print Mailing Design
The cover of the Martha's Vineyard Museum campaign brochure.
Branding a Campaign for a Divided AudienceThe museum wanted to engage both year-round residents and seasonal visitors with one sophisticated campaign. It needed a case for support that could double as a conversation piece and tie into its centennial celebration.Martha's Vineyard Museum, a century-old historical and cultural institution devoted to the island's heritage, came to Trillion for branding and a case for support ahead of its capital campaign.Creating the Branding and Case for SupportTrillion developed the campaign branding and a case for support brochure with a sophisticated look that put the island's community and stories front and center. Working closely with Heller Fundraising Group, the design invited readers to see themselves as part of the museum's continuing story. Trillion also created a series of campaign-themed templates, including inserts and stationery, for the fundraising staff to update as needed.ResultsThe capital campaign brochure was well-received by key campaign stakeholders. Many major gifts were pledged during the campaign's quiet phase, giving the museum an excellent start toward its $16 million fundraising goal.
Martha’s Vineyard Museum Capital Campaign BrochureBranding, Brochure, Capital Campaign
The acquisition brochure for Theatre Under the Stars open to the front and back cover on a desk.
The Challenge: A Brochure That Turns Patrons Into SubscribersA season acquisition brochure needed to showcase upcoming productions, describe the benefits of becoming a donor member, and explain pricing and seating options clearly enough to convert subscriptions and renewals.Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion on its brochure for the 2024-2025 season.The Solution: Full-Bleed Show Spreads and Easy-to-Read PricingTrillion built on the previous season's look while introducing fresh elements to herald the new lineup. Trillion designed seamless, full-bleed show spreads that highlight the key art and unique qualities of each production, devoted a full spread to membership benefits, and created pricing and seating charts that compare subscription levels in an attractive, easy-to-understand format. A detachable reply card made subscription purchase or renewal simple.
Theatre Under the Stars Acquisition BrochureBrochure
The outer envelope front and back for the NephCure end of year appeal mailing, featuring an image of a patient and a headline with a gradient background.
Earning the Open With a New LookWith its branding freshly updated, NephCure needed an end of year appeal that would introduce the new identity and compel recipients to open and read it. The first job was the envelope itself, which had to stop people before the mailing went unread.NephCure is a leader in the research, treatment and cure of rare kidney disease.A Patient's Story, Carried Through the MailingTrillion opened the appeal with an outer envelope featuring an impactful photograph of a young patient and an inspirational quote, drawing on NephCure's new logo, gradients, light colors and bright, candid photography. Inside the full-color converted envelope sat a personalized letter with a statistics infographic on the back, plus a personalized reply card with bump-giving amounts and a reply envelope. QR codes on both the letter and the reply card made digital donations effortless.
NephCure End of Year AppealFundraising Campaign, Print Mailing Design
Union Catholic High School donor report cover design
Showing Donors the Impact They MadeThe school's annual donor report needed to help supporters see the difference their gifts make and encourage them to keep giving. It also had to accommodate long lists of donor names without feeling crowded, while staying recognizably on brand.Union Catholic is a private Catholic regional high school in New Jersey whose donor report builds on the look and feel of its UC Magazine.A Horizontal Report That Lets Content BreatheTrillion based the design on its previous UC Magazine work with a slight update, keeping the UC brand recognizable while giving content room to breathe with clear space and dedicated styles for donor testimonials and pull quotes. Photographs of students and school events and quotes from graduates reinforce the positive effect of donations throughout. A horizontal format suits the long donor lists set in a six-column grid, and a QR code in the Ways to Donate section enables digital giving.
Union Catholic Donor ReportAnnual Report
Homepage design for a recovery services website serving New Jersey residents.
The Challenge: Making Vast Resources Easy to NavigateA recovery services nonprofit needed a website redesign that streamlined a vast amount of information so its varied visitors could quickly find the help they need.Prevention Links is a recovery services organization connecting people in New Jersey to life-changing resources that combat the negative impacts of drugs, violence, and inadequate educational and health institutions.A Warm, Branded, Easy-to-Manage WordPress SiteTrillion started with a full audit of the existing website, including web traffic analysis and interviews with leadership, staff, and clients. Building on the purple hue synonymous with the brand, Trillion expanded the color palette and added hand-done illustrations and textures to emphasize warmth, then organized content for intuitive navigation with a self-selector feature and a staff-updatable event calendar. The custom WordPress build lets staff create pages by dragging and dropping branded modules and updating text and photos.
Prevention Links Website RedesignBranding, Website
The Food for Thought 2024 gala invitation on a grey background.
The Challenge: An Invitation That Tells a StoryReturning for a second year, the school's team arrived with a clear vision: many community members did not know its history, so the gala needed to show the journey from a single small classroom to a full institute and school. Trillion was asked to translate that butterfly concept into an eye-catching, die-cut invitation and a full event branding system.Cooke School and Institute is a New York City private school whose Food for Thought gala, held at The Lighthouse at Chelsea Piers, featured a strolling supper from more than 20 of the city's most celebrated chefs.The Solution: Die-Cut Invitation and Event BrandingTrillion designed an intricately cut gatefold of two butterfly wings that enclose the invitation and close at the body, using ornate lines that echo an elegant serif typography and the blues and greens of the Cooke palette to retain brand equity. For the venue, Trillion again produced large-scale window clings, this time filled with student drawings of butterflies, plus signage identifying the chefs and their restaurants, tabletop centerpieces, posters, main stage backgrounds, and step and repeat backgrounds.ResultsThe event sold out for the second year in a row, and the school exceeded its fundraising goal by $150,000. The invitation was widely praised, with many attendees calling it the most beautiful invite they received all year.
Cooke School Gala Invitation Design and Event BrandingEvent Branding, Invitations
The cover spread of the NDD community report.
Annual Report and Website Design That Reflects a CityAn annual report for a downtown organization has to do two jobs at once: account for the past year and reflect the place it serves. This edition carried extra weight, with a 25th anniversary to mark alongside the accomplishments of the past twelve months, across both a printed report and a digital edition.Newark Downtown District is vitally and vibrantly connected to the city it serves, and this report arrived as the organization celebrated its 25th Anniversary, a quarter century of progress downtown.A Magazine-Style Report, Translated to the WebTrillion designed the report with an elevated, magazine look and feel, using sophisticated photography and editorial content. Alongside the financial and statistical reporting, the book profiled talented staff and influential Newark leaders, and Trillion helped plan and coordinate a multi-day photo shoot at several Newark locations. The full report was then translated into an interactive website, carrying over the bold yellow photo frames, elevated serif headlines, and high-contrast yellow, black, and white, with subtle loading and micro animations that bring it to life.
Newark Downtown District Annual Community Report and Website DesignAnnual Report, Website
The Challenge: Turning Reunion Rivalry Into GivingAn alumni fundraising challenge only works if it taps the pride and competitiveness alumni feel for their school. The goal was a mailing that invited reunion classes to compete head to head while channeling that energy into donations.Newark Academy, one of the nation's oldest private schools, grouped its reunion classes by ending year, 1993, 2003, and 2013, and invited them to compete in a 'Battle of the Classes' fundraising challenge.The Solution: A Competitive, Spirited Self-MailerTrillion designed a self-mailer with a built-in remittance envelope for easy donations. Per the client, the theme centered on the school's athletics, using photography, typography, and wording to evoke competition and school spirit, with branded colors and the Minutemen mascot capturing the energy and affection alumni feel for their alma mater.ResultsThe 2023 Battle of the Classes Reunion Challenge was a very successful campaign for alumni participation, yielding more than 180 donors and raising nearly $100,000 for the Newark Academy Fund.
Newark Academy Reunion Challenge AppealFundraising Campaign, Print Mailing Design