Not for Profit & Government Projects

The team at Trillion are experts in design for the not for profit sector. Our team helps development and advancement departments design and produce compelling marketing and fundraising materials including annual appeals, annual reports, capital campaign materials, logos, websites and other marketing materials. Preview some of our design for the not for profit industry and learn more about each project.

Graphic Design for the Not For Profit & Government Examples:

A photo of the Green Vale School invitation for their centennial anniversary event called Party of the Century.
The Challenge: Event Branding Worthy of a Centennial CelebrationA school's centennial anniversary gala called for a special level of creativity and a cohesive look that would build excitement and carry across every touchpoint of the night.The Green Vale School, founded in 1923 and the largest co-ed private school on Long Island, NY for pre-nursery through 8th grade, hired Trillion for its Party of the Century centennial gala.The Solution: A Roaring 20's Art Deco Theme Across Every TouchpointTrillion paid homage to the Roaring 20's with an Art Deco look, using shades of royal and navy blue that echoed the school's colors. The invitation package featured an open-ended gold outer envelope with a personalized wraparound label and gold foil stamping, with interior inserts carrying the theme throughout. Trillion also created website graphics, digital assets, venue signage, and a highly stylized photo booth to promote and support the event.ResultsThe sold-out gala drew 600 attendees and needed a waitlist, and sponsorship support exceeded the school's expectations. Event photography by Kathi Littwin Photography.
The Green Vale School Gala Event BrandingEvent Branding, Invitations
A mailer on a red background that says "Count the Ways you Love NA!" for Newark Academy's Day of Giving campaign.
Building a Cohesive Day of Giving CampaignA Day of Giving lives or dies on participation, and it needs a look and messaging that rally alumni and parents around a single spring giving day. The school wanted one cohesive look and feel to carry across every fundraising appeal for the school year, anchored by its pivotal Day of Giving.Newark Academy is an independent school whose Day of Giving centers on a single celebratory giving day each spring, rallying alumni and parents to participate.What Trillion CreatedTrillion developed a single look and feel for all of the school's fundraising appeals that year and crafted the messaging and content for each campaign, including the pivotal Day of Giving. The creative came to life across email blasts, social media posts, and a physical mailer, with Trillion advising on formatting and personalization to lift participation.ResultsThe creative approach and the mix of email blasts, social media posts, and a physical mailer drove a 50.7% increase in alumni donors. The average gift also rose significantly, from $185.31 to $427.86, putting more funds toward supporting students.
Newark Academy Day of Giving Fundraising CampaignFundraising Campaign, Print Mailing Design
A stack of annual impact report cover designs for Newark Downtown District on a yellow background.
Website and Impact Report Design for a Downtown NonprofitReimagining an annual impact report means rethinking it for two mediums at once. The report had to capture a year of financials and accomplishments while conveying the organization's impact on downtown Newark, and that story needed to land as powerfully on a screen as it did on the page.Newark Downtown District is the nonprofit behind downtown Newark, the largest city in New Jersey, and it reached out to Trillion to reimagine both the printed and digital editions of its yearly report.A Magazine-Style Report Built for Print and ScreenTrillion created new editorial content and gave the report a magazine look and feel, then planned, coordinated, and led a professional photoshoot in nearly a dozen locations across Newark's Downtown District. The team interviewed a mix of residents and city employees and built personal profiles featuring their support for the district. Once the printed report was designed, Trillion translated all of the text, photos, and infographics into an interactive website that celebrates the organization's stories and successes.RecognitionThe interactive report was recognized in the GDUSA 2024 Digital Design Awards: Websites. Newark Downtown District's Chief Executive Officer, Anthony McMillan, credited Trillion's professionalism, expertise, and dedication with helping bring the organization's vision to life.
Newark Downtown District Annual Impact Report and Website DesignAnnual Report, Website
A case for support brochure cover with the headline "Impact Expanded" and the Animal Care League logo.
The Challenge: A Brochure That Keeps Donors ReadingA capital campaign to transform a facility needs a case for support that tells the organization's story and holds a reader's attention. The piece had to work in print and online for a $2.25 million effort.Animal Care League is a limited admission animal shelter in the Oak Park neighborhood of Chicago.The Solution: A Branded, Interactive Case for SupportUsing the existing Animal Care League brand, Trillion's creative team designed a horizontal brochure and infused it with graphic elements, impact graphics, and infographics to tell the shelter's story and retain the reader's interest. The brochure is also available on the organization's website through an interactive viewer.
Animal Care League Case for Support BrochureBrochure, Capital Campaign
Giving Tuesday marketing campaign showing a mobile friendly email fundraising for UCU's Emmaus Center.
Standing Out on the Noisiest Giving Day of the YearGiving Tuesday has become a noisy day, and grabbing supporters' attention can be challenging. The Foundation needed a campaign that would cut through, spotlight a single program, and move donors to give during its annual push.The Ukrainian Catholic University Foundation, based in Chicago and supported by Trillion across all aspects of its fundraising and marketing, chose to highlight the Emmaus Center at Ukrainian Catholic University in Lviv for this campaign.A Coordinated Giving Tuesday Campaign Across ChannelsTrillion helped tell the story of the Emmaus Center, which offers unique support to people with developmental disabilities and their families and provided critical support and evacuation services to the disabled of Ukraine during the first months of the Russian invasion. Trillion developed the Giving Tuesday campaign as a series of emails, Facebook and Instagram posts, a Facebook fundraiser, and a dedicated landing page on the website.ResultsThe campaign surpassed its projected goal, raised more money than in the prior year, and yielded donations from 50 donors.
Giving Tuesday Marketing Campaign for UCUEmail, Fundraising Campaign
Gala event branding showing the Inova Honors invitation front design tiled in a masonry grid.
The Challenge: One Identity for an In-Person and Virtual GalaA gala conducted both in person and online needs a single compelling visual identity that inspires sponsors and donors across formats. The look had to represent the organization's brand while extending to invitations, signage, and digital channels alike.The Inova Health Foundation, which supports the Inova hospital network in Northern Virginia, reached out to Trillion to create the identity for its hybrid gala.The Solution: Watercolor, Gold, and a Stethoscope MotifTrillion designed a typographic lock-up of the event name and merged Inova's existing stethoscope motif with a beautiful dark blue watercolor pattern and elegant gold detailing. Trillion applied the look to an invitation design featuring a petal closure and special finishings, along with sponsorship cultivation materials, email blasts, social media, signage, and venue communications, and provided the fundraising team with Canva templates and tools for personalized sponsorship packages.ResultsThe Inova Honors gala helped raise more than $4.15 million in one evening. 350 virtual and 200 in-person guests contributed a record amount, nearly doubling the previous year and the most raised since the event's inception.
Inova Health Foundation Gala Event BrandingEvent Branding, Invitations
Sustainable Campaign Design Mailer
The Challenge: Funding a Green VisionCelebrating a 70th anniversary alongside a commitment to sustainability called for a campaign that felt as purposeful as its cause. The effort needed to raise money for a new green wall education area on an existing rooftop space while reaching donors across both print and digital.The First Presbyterian Church Nursery School, located in the heart of New York City, turned to Trillion to mark its 70th anniversary and express its commitment to sustainability through a combined digital and print mailing campaign.The Solution: A Sustainable, Multi-Channel CampaignTrillion chose recycled craft paper and special white ink to grab recipients' attention and reflect the campaign's theme. The personalized self-mailer included a natural-colored remittance envelope with a QR code for giving by mail or online, and digital invitations, website graphics, and social media imagery supported the fundraising effort.
Sustainable Stewardship CampaignPrint Mailing Design
Impact Report design
Telling an Impact Story in Both Print and DigitalThe foundation wanted a fresh approach to its impact report that could tell its story in both print and digital formats, honoring its established brand while bringing results to life for donors.Hazelden Betty Ford Foundation is a world-renowned provider of addiction and mental health treatment services.Impact Report, Microsite, and Motion DesignTrillion used photography and design to depict the foundation's life-changing stories, developing a fresh look for the impact report while honoring the brand guide and designing charts and infographics to show fiscal health. Trillion also built a microsite that mirrors the printed report, using motion, micro-animations, and digital assets, and extended the visual look into an annual overview video, email, and social imagery.ResultsThe work earned an American Graphic Design Award for Annual and Corporate Reports.
Hazelden Betty Ford Foundation Impact Report Design and MicrositeAnnual Report